Our Culture

Here at Moz, we believe there's a better way to be — not just as marketers or software developers, but as humans. We're here to create a space where everyone's welcome, whether they're learning SEO for the first time or building world-class software. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. We have big goals. And it all starts with the core values that we live and breathe every day.

Our TAGFEE Code

The core values of Moz

Transparent

We believe open, accessible information is the best way to help others. We will represent ourselves and our intentions honestly to our coworkers and to our customers, sharing as much of the truth as we can without sacrificing our other values.

Accountable

We are personally responsible for outcomes. We communicate and honor our commitments to our customers and to each other. Results matter. How we show up also matters. We take ownership of our work, we learn from mistakes and we celebrate our successes.

Generous

We will over-deliver when we can, providing our community and our customers with more than their money’s worth. We believe in giving back without asking for anything in return and that providing value and help to others is its own reward.

Fun

We strive to make the work of marketing more enjoyable and not take ourselves too seriously. We're dedicated to creating and maintaining a friendly, relaxed work environment, and make every effort to bring positivity to our customers and community.

Empathetic

We work to see things from other people's perspectives. We will treat others the way we wish to be treated: with respect for their thoughts, feelings & opinions. We encourage free expression about our differences in opinion & backgrounds. We lean into difficult conversations, and seek to better understand each other.

Exceptional

The exception to the rule, we will avoid the assumption that existing norms are the right path. We choose to build our products and company in a way that critically examines best practices, often paving our own better path forward.

How We Live TAGFEE:
Creating an Inclusive, Anti-Racist Community

As a trusted authority in the SEO industry for over a decade, we believe we must use our platform to speak out against racism and bias in our niche and in the world. We will take action for positive change, to call out injustice clearly and with conviction, and to stand behind and amplify underrepresented voices, both within and outside of our industry.

Black Lives Matter.

On June 2, 2020, following the outcry against the murder of George Floyd, David McAtee, Breonna Taylor, Ahmaud Arbery, and so many others, we realized we had been silent too long. We made the decision to move from being quiet to actively anti-racist. Our full statement of support can be found here.

What actions have we taken?

We are committed to speaking out against acts of racial injustice and are evolving our culture to be actively anti-racist. We’re excited to partner with Michaela Ayers of Nourish to assess our existing culture at Moz, audit our internal systems and processes for implicit bias, develop a diversity, equity, & inclusion (DEI) roadmap, and form an employee-led DEI council.

Mozzer training and resources

Through an internal training program called Mozzer U, we offer a number of required and elective courses that educate our employees on diversity and inclusion. Mozzers are empowered to help keep our culture a safe and welcoming space for everyone. Workshop topics include Implicit Bias, Understanding Microaggressions, and Owning Our Rank & Power.